Thursday, May 14, 2009

Expanded Recycling Effort for Coca-Cola 600

CONCORD, N.C. (May 13, 2009) - Coca-Cola Recycling and
Anheuser-Busch Recycling have joined forces to help race fans support the
environment by recycling while attending the Coca-Cola 600 Month of May
races at Lowe's Motor Speedway.

The joint recycling effort is an expansion of the program
Anheuser-Busch launched at the speedway last May. Almost 5,000 pounds of
aluminum and plastic beverage containers were collected on speedway property
during the 10-day span of events that month. An increased effort in October
for the fall NASCAR races netted more than 4,000 pounds of recyclables in a
four-day period. Anheuser-Busch also supplied bins to the Lowe's Motor
Speedway offices for the staff to recycle year round.

"We're excited to partner with both Coca-Cola Recycling and
Anheuser-Busch Recycling on this environmental initiative for the two
greatest back-to-back weekends in our 50-year history next month," said
Marcus Smith, president and general manager of Lowe's Motor Speedway. "The
recycling efforts that started last year with Anheuser-Busch were very
successful and with Coca-Cola coming on board this year and growing the
program, I expect we'll have an even greater response from our fans."

This year Coca-Cola and Anheuser-Busch have partnered to provide
more than 400 recycling barrels that will be placed around the speedway's
display areas, hospitality areas, concourse, infield and suites during the
May race weeks to collect plastic and aluminum beverage containers. The
recycling program will be in place May 15 - 24 at the 1.5-mile superspeedway
for the North Carolina Education Lottery 200 (May 15); NASCAR Sprint
All-Star Race (May 16); Windstream Pole Night (May 21); the World of Outlaws
Sprint Car Showdown (May 22); CARQUEST Auto Parts 300 (May 23); and the
Coca-Cola 600 (May 24).

"Anheuser-Busch Recycling Corporation is proud to work with LMS for
the second year to recycle beverage containers that would normally end up in
the landfill," said Rob Thoele, region manager for Anheuser-Busch Recycling.
"Recycling is an easy thing to do and will benefit future generations."
For the Coca-Cola 600 weekend, the Coca-Cola Recycling Education
Vehicle will also be at the speedway. The 40-foot trailer features videos,
games and prizes, all designed to inform and educate fans about the value of
recycling in a fun and interactive setting.

"We're very happy to be extending our relationship with Lowe's Motor
Speedway to a program that re-directs materials away from local landfills
and into new products like bottles, shirts and other apparel," said John
Burgess, president of Coca-Cola Recycling. "When we embarked on our journey
to recover 100 percent of the packaging we produce, we knew that we would
need to work closely with our customers and consumers. This recycling
program gives NASCAR fans an opportunity to show their support for their
favorite driver and for the environment, making our 'Give it Back' message
more than just a slogan."

The recycling efforts of fans at Lowe's Motor Speedway during the
May races will be rewarded with donations made to Speedway Children's
Charities and the NASCAR Foundation.

Lowe's Motor Speedway is the home of NASCAR's biggest back-to-back
weekends with the 25th running of the NASCAR Sprint All-Star Race and 50th
Coca-Cola 600. Ticket packages and payment plan options for both events are
available through the Lowe's Motor Speedway ticket office by calling
1-800-455-FANS or online at www.lowesmotorspeedway.com.

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